Tavus
30 Qualified Meetings in 25 Days for Tavus
Tavus is a developer platform for real-time conversational video AI. Their Conversational Video Interface lets a developer drop a photorealistic digital human into a product and have it hold a live, face-to-face video conversation with a user. It handles speech, vision and turn-taking in one pipeline, so the agent can read facial cues, know when to pause and when to speak, and respond fast enough that the conversation feels like a call rather than a chatbot with a face on it. It is genuinely new technology, which is the interesting part of this engagement, and also the hard part.
The Challenge
Nobody has a mental model for the product
Most outbound sells a better version of something the buyer already understands. Faster monitoring. Cheaper storage. Fewer support tickets. Tavus does not have that advantage: a conversational video agent is not a better version of anything the prospect currently owns. Ask someone to give up thirty minutes for a demo of a category they cannot picture and the honest answer is no.
This is the core outbound problem for any genuinely new categ